There's no debating the value of using sunscreen to protect against sunburns and skin-damaging ultraviolet rays, but what about protecting your roof in the same way? White reflective roof coatings from Conklin essentially act as sunscreen for roofing systems.
White roof coatings consist of a binder (like an organic or silicone polymer), blended with pigments and other additives that provide several benefits such as protecting roof membranes with a chemical barrier, reflecting sunlight, and contributing to longer roof life. And reflection of solar radiation can result in significantly lower air conditioning costs.
Please also see the September 2006 roofingcontractor.com article by Tom Meyer and Steve Heinje titled "Cool Roofing: Coatings Keep Things Cool".
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